ohSince 1996, when the FANCL Group launched sales in Hong Kong, we have been expanding our business overseas with a focus on Asia and North America. Our aim is to help our customers leadadadbeautiful, healthy, and prosperous lives, not only in Japan, but across the world.Mar/2031.NCL Grohen thee1996, whe1996, whe FANANrouplNCL Grorrrouplrououuuupuproroce 1ce 19999e 1919ws ovesinesscus overvs oveerseaeras was won on ocus onocus onfoocus owith a fofosnd prond proealthyandy, any, anl,healthealtauauul, ul,l,heutitifulttutifuutifu h hhhhehehyhyrosperopepeerouerourgrginccreacreeaseeasetingngetietieeng an iingancrencWe are targeting an increase in the overseas sales ratio from the current 11% to 25% in FY nincnincgetingeting an ilaunlauand Noand Noot ot ooes esdsalleslalaleunched salesunched salessales in Hong KKKnnsales in Hong Kmermh Amh AmAmeAmemermerOuOuJJJaJapapaapaapabubut t t at attttaaaatio fros rs rtiofroles rtio frles rtio fromomtticicArea of Operation08Exhibit at 4th China International Import ExpoFANCL Health ScienceFANCL formed a sales agent agreement in 2017 with China Sinopharm International Corporation (a subsidiary of China’s largest pharmacy, China National Pharmaceutical Group Co., Ltd.), for the distribution of FANCL brand health food products in China. Operations are currently focused on cross-border e-commerce sales. Highly differentiated products such as age bracket-based supplements are attracting the support of customers mainly in their 20s and 30s.Having received approval for their sale as health food*1 products in China in 2020, FANCL’s vitamin and mineral lineup is currently sold at, for example, e-commerce marketplaces, drugstores, and supermarkets. Going forward, we will continue to upgrade and expand our lineup of vitamins and minerals for health foods, while advancing preparations for the launch of functional supplements from FY Mar/2025.From November 5-10, 2021, FANCL participated jointly with China Sinopharm International at the 4th China International Import Expo (CIIE), a major event held in Shanghai, China, where the Chinese government promoted trade liberalization and globalization and spearheaded a proactive market opening. This was the fourth time in four consecutive years that FANCL has exhibited at CIIE.This year, the venue was expanded to a digital space and promoted the expo’s OMO. With a target of 10,000 or more visitors, all were urged to register on WeChat*2. Strengthening online delivery, through new initiatives such as live concerts at the expo, visit broadcasts by key opinion leaders (KOLs), and the setting up of live rooms, we received numerous interviews and a large amount of coverage on, for example, China Central TV, the Xinhua News Agency, and local media in Shanghai.*1Health foodHealth food products are health foods that have been approved by the State Administration for Market Regulation (SAMR) of China and can be sold in China. Permission from SAMR is required in order to sell health food products in China with labels indicating functions and nutrition.Visitors participating in a one-leg stand-up game*2WeChat ... The Chinese version of the Messenger appLooking ahead, we are aiming to become the No. 1 international brand in China in the future by means of cross-border e-commerce and general trade sales.The crowded FANCL boothHealth Food BusinesssessessAsiaGlobal ExpansionnsionnsionnllllbobEExExExpExExExxpxpxpxppxpxppppapaananpansibababal bal pansi
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