North America, Europe, Middle East, Asia/OceaniaIntroductionThe FANCL Group operates its overseas business development under four brands: FANCL, ATTENIR, boscia, and BRANCHIC.FANCL cosmetics, ATTENIR, and the BRANCHIC brands are being expanded with a focus on Asia, while the development of boscia is centered within the North American and European markets.Having started with sales in Hong Kong in 1996, FANCL has expanded to mainland China, Taiwan, and Singapore, and currently has approximately 250 stores in the Asian region.Popular as a high-quality premium skin care brand that delivers safety and reliability, FANCL’s Mutenka cosmetics are sold at high-end department stores and shopping centers.boscia is a botanical science-themed brand that was launched in the U.S. for which we are developing unique products. Sold across, for example, North America, Europe, Middle East, and Asia/Oceania, we are expanding our areas of operation in collaboration with leading retailers, such as cosmetics stores and department stores, in each country.Establishing e-commerce as a new sales channel, we are strengthening sales on boscia.com, our own e-commerce website, and via outlets such as Amazon. At the same time, having opened a Tmall Global flagship store e-commerce site in China in 2021, we are also working to strengthen cross-border e-commerce.Areas of OperationAsia, the U.S.Areas of OperationArea of OperationArea of OperationAsiaChinaFANCL CosmeticsbosciaATTENIRBRANCHIC09ManagementBusiness ModelOur aim is to continue the proactive expansion of these brands across overseas markets, with the shared goal of becoming brands that are loved the world over.In the case of ATTENIR, we have been developing cross-border e-commerce in China since 2018 based on the philosophy of “offering luxury brand at one-third of the market price or lower.” Its high product appeal receives high marks mainly from women in their 20s, and cleansing products such as SKIN CLEAR CLEANSE OILas well as eye cream are gaining in popularity.In addition, the plan is to obtain a marketing license and start general trade sales in China by FY Mar/2024.BRANCHIC was launched in Japan in October 2021 as FANCL’s first prestige brand. An aging care brand that embraces the concept of “awaken and enhance your glowing skin,” we are currently developing two items, a face wash and a beauty essence.In June 2022, we opened a Chinese Tmall Global flagship store and started overseas business development. In China, we will develop business targeting women in Generation Z, who are particularly aware of beauty trends and have intensive beauty care needs.SustainabilityData SectionCosmetics Business
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