¥15.0 billion¥120.0 billion❸ Foster and develop new businessIn FY Mar/2022, we worked earnestly to foster and develop new business. As one of the new businesses, we launched the Acne Care Z Task Team in September 2021. Comprising four young employees in their 20s as its main members, this team planned approach methods for customers in their 20s and 30s by free-minded ideas based on the lifestyle status of the younger generation, including their own product purchases, their experiences using them, and the spreading of information via social media. The Company has a “royal road method,” which is based on many years of business experience, but at times this leads to a fixation on outdated thoughts and ideas and a fear of failure. It was also the aim of this task team to revitalize the flow toward the fostering and development of new businesses by doubting conventional wisdom and through the market sensitivities and actions of the younger generation. I feel that it is a happy achievement for awareness to be gradually changing even within the Company as a result of moves of this kind.❹ Promote full-scale globalizationThe supplement business in China and ATTENIR cross-border EC have grown significantly in just three years. We will continue to give accelerated impetus to these in the years to come. For that reason, as new challenges BRANCHIC—launched in Japan in October 2021—will start cross-border EC in China in June 2022, and ATTENIR is planning to start general trade sales in FY Mar/2024.Geared toward the further expansion of its operating regions, ¥9.7 billion¥103.9 billionNumerical DataNet salesManagementFY Mar/2022 to FY Mar/2024 “FORWARD 2023”ROEOperating incomeOperating marginROICFY Mar/2022 results“Acne Care Z Task Team” ActivitiesFY Mar/2024 Medium-Term Management Plan targetFY Mar/2024 Medium-Term Management Plan targetFY Mar/2022 resultsFY Mar/2022 resultsBagels from the new OKOME BAKERY brandFY Mar/2024 Medium-Term Management Plan targetFY Mar/2022 resultsFY Mar/2024 Medium-Term Management Plan targetFY Mar/2022 resultsFY Mar/2024 Medium-Term Management Plan target13IntroductionAnother case study is the new OKOME BAKERY brand that was established in February 2022. While seeking to expand the food domain of germinated brown rice, a female employee in her third year at the Company noticed how bagel topics were trending on Instagram. Having conducted trial-and-error testing herself, she had managed to reach the product launch stage. Having asked Business Modelthe chef at FANCL BROWN RICE MEALS cafe & dining, a brown rice Italian restaurant run by FANCL, test batches were made one after another. She launched the official Instagram page and also set up the EC site by herself. Sold once a week on Tuesdays, the first batch sold out in five minutes and the second in three minutes. Currently, OKOME BAKERY bagels are a premium product that are difficult to purchase. This was indeed a success that was brought about by the market sensitivity of a young woman who was neither bound by conventional wisdom nor afraid of failure.By the end of FY Mar/2023, we plan to launch a new business that was conceived by the students from the Next-Generation Management Training School. In January 2022, we also launched a New Business Unit. With an eye toward proactive organizational reforms, we will continue to focus on creating new businesses.the Company is proactively dispatching employees from Japan to countries around the world, such as in Southeast Asia and the Middle East, and will explore the possibilities for commercialization by analyzing those countries’ markets and investigating local cultures. Naturally, eliminating the “negatives” of people around the world is at times beset with great difficulties, but this is an unavoidable road on the way to realizing our Vision. We will execute the strengthening of our overseas business with determined resolve for the future of FANCL.SustainabilityData Section12.5%11.0%12.5%10.3%9.2%9.4%
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