Review and Results for FY Mar/2022FANCL Group Cosmetics Brand DiversificationPrice rangeProfile30s40s50s16Executive OfficerCosmetics Division General ManagerMakoto DoumotoAppeal–20sFANCL CosmeticsThe FANCL Group is promoting “brand diversification” within its cosmetics operations. As times have changed, the needs, skin problems, and preferences of customers have also diversified. Conversely, brands that are acceptable to everyone necessarily lack a sense of individuality. Looking ahead to the future, unique brands that offer greater individuality and that remain on top in their respective fields will attract increased demand. In order to address these changes in the business environment, we intend to fine tune the individuality of our brands and expand their fan bases through “brand diversification.”During FY Mar/2022, we successfully attracted new customers by renewing our core products of ENRICH+ and MILD CLEANSING OIL. Amid the need to regularly wear masks as a result of the COVID-19 pandemic, we focused on the increasing demand for skin High price rangeHigh functionalityMid-price rangeconcerns, lifestyleLow-to-mid price rangeSimple, focus on qualityAge-related Diverse needsFANCL, Makoto Doumoto acquired experience in the customer service center and store After joining Foperations at online and caas an ATTENIFANCL Ginza Square. Following his work in sales planning for directly managed stores and atalogue sales, he served as the General Manager of Marketing in the Cosmetics Business and IR director. He was appointed General Manager of the Cosmetics Division in January 2022.pore care and strengthened the function of MILD CLEANSING OILto remove keratin plugs from skin pores. In working to strengthen this function, we blended in a matured hop extract jointly developed with Kirin Holdings, succeeded in making a new value proposition to our customers, and demonstrated ideal synergy.Moreover, in October 2021 we launched sales of BRANCHIC, FANCL’s first prestige brand targeting those in their late 20s and 30s with a strong awareness of beauty, in Japan. We also began sales in the Chinese market in June 2022. Specifically, we began selling a face wash and essence as two products under this brand, OEM, Private Brand, etc.MILD CLEANSING OIL60s–With an eye to both customer and future needs, we will promote businesses that are attuned to the sentiments of customers in an effort to support a lifetime of smiles.
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