Health awarenessVisualization technologyInner body effectiveness designReview and Results for FY Mar/2022Business StrategiesSocial Background/ Issues to Be SolvedProfileImproved usabilityPersonalizationrsonalizatReinforce existingsupplement businessCreate trial opportunities through development of food dosage forms (BtoB)evelopment of food dosage forms (BtoBTarget volumeMaximize sales and profits18Health needs of the elderlyNeeds for working longer and healthierWomen’s specific needsNutritional needsImmune system needsSenior Executive OfficerHealth Food Division General ManagerKazumasa WakayamaSleep & Fatigue CareHealth Foods(Source: FANCL Health Needs Survey)Within the 3rd Medium-Term Management Plan, FANCL presented the three pillars of “strengthening our existing supplement business,” “personalization,” and “creating trial opportunities (a BtoB business) through the development of food formulations.”During FY Mar/2022, the first fiscal year of the Plan, under “strengthening our existing supplement business,” we renewed Naishi Support (Weight and body fat care), expanded the lineup of Meneki Support(Immunity support), and launched sales of Sleep & Fatigue Care as a star product candidate for the coming year in an effort to reinforce the business from a product Increase the use of Health foods (supplements) in Japan, helping to extend healthy life span and reduce medical costsFY Mar/201827%Kazumasa WFANCL’s innothe CosmeticOverseas BusWakayama joined FANCL from a major cosmetics manufacturer in 2005 given his interest in vative approach to product development. He subsequently developed cosmetics products incs Business and from 2013 focused on building FANCL’s business foundation abroad in thesiness. He became General Manager of the Health Food Division in 2015.standpoint. In terms of “personalization,” sales of Personal ONE, which launched in 2020, grew steadily. The “BtoB business” also attracted a greater number of partners, expanding from two companies in 2018 to 12 companies today.Although product and service deployment has progressed steadily in this way, going forward we believe we must take a more effective approach from the standpoint of sales, and focus in particular on finely subdividing the targets, sales channels, and information development for each product.FY Mar/202228%FY Mar/203150%Personal ONEWellspring ooff Value CreationRealize the routine use of health foods (supplements), helping to extend people’s healthy lifespans and reduce medical costs
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