70% of sales come through online and catalogue, store, and other direct sales channelsCustomer Opinions in FY Mar/2022Further enhancing the convenience of our SDI* system, which gives advice—previously available only by telephone—about which supplements and medicines to avoid taking together, our initiatives are evolving on a daily basis. They include being able to perform self-checks (services for online and catalogue sales members) at any time using smartphones and other devices.Maximizing customers’ experience value by fusing the strengths Providing a variety of content and information, this is an app that enhances the functions to “experience” FANCL.The AI Personal Skin Analysis service and the Health Counseling and Personal Color Diagnosis digital counseling services, which were previously available only via directly managed store apps, can also be used when shopping by online and catalogue sales.From the viewpoint of preventing the spread of COVID-19 infections, such as refraining from counseling that involves Direct store salesWholesale salesMembers app(Japanese Only)Overseas salesIn addition to online and catalogue sales, FANCL provides products and services through direct store, wholesale, and multiple other sales channels. To evolve into multi-channel operations and implement OMO* that is unique to FANCL, the Company is applying IT to integrate its strengths in online/catalogue and store sales channels, and is evolving its connections with customers, to maximize the customer’s value experience acquired through contact with the Company’s products and services.Sales ChannelsPromotion of OMO That Is Unique to FANCLAt FANCL, we are taking on the challenges of creating new experiences to promote “OMO that is unique to FANCL.” Combining the initiatives conducted in each of our sales channels—online and catalogue sales as well as store sales—we are providing new experience value, such as live commerce, seminars, and online counseling.Renewed FANCL Members AppCounseling without touching the skinHaving one by one integrated the previously independent apps for online and catalogue sales and directly managed store sales channels, we are now promoting our evolution into multi-channel operations.SalesOnline and catalogue sales Breakdownwe possess in our sales channels with IT, we are further reinforcing our efforts to become an irreplaceable presence with our customers. These efforts include directing them to stores, promoting the use of online and catalogue sales, and giving guidance on the combined use of sales channels.touching the customer’s skin, the opportunities to interact with customers are decreasing. In addition to consolidating its functions to enhance customer convenience, we have renewed the members app to enable the provision of experience opportunities.QuestionsRequests / opinionsPraise26204,448152,89313,159* Online Merges with Offline* SDI: Abbreviation for Supplement and Drug InteractionsFANCL LIVE SHOPPINGOnline personal counselingFY Mar/2022Infrastructure That Supplies Products and Services through a Variety of Sales Channels51%19%19%11%370,500
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