Dissatisfactions, anxieties and inconveniences, no matter how small, are the “negatives” upon which FANCL maintains its focus. Bringing to bear our outside-the-box sensibility and originality, we welcome the challenge of eliminating such “negatives,” and that is the starting point for all our corporate activities. FANCL is committed to transforming dissatisfaction into satisfaction, anxiety into peace of mind, and inconvenience into convenience. To support lifestyles of beauty and health, we offer products and services that meet the highest standards of safety while providing peace of mind. Aiming to eliminate the negatives to an even greater degree—this is our ongoing challenge.Birth of Mutenka CosmeticsCreation of the Supplement Market1989Launched sales of ATTENIR cosmetics that embody the concepts of high quality and high fashion sense at an affordable price1992Developed a postbox-sized delivery packaging that can be used to deliver ordered items to home postboxes as a first for Japan. Launched services1994Launched online and catalogue sales for health foods (supplements)1995Opened the first directly managed store in Shizuoka1996Opened the first overseas store in Hong Kong1997•Began accepting orders over the Internet•Established FANCL INTERNATIONAL, INC. in Irvine, California, USA•Launched Designated Delivery Place service as a first in Japan service that delivers products to a designated location, regardless of whether the recipient is home or not, without the need for a signature of receipt04When cosmetics pollution emerged as a major social issue during the latter half of the 1970s, many women became troubled and anxious about having rough skin. The wife of Kenji Ikemori, FANCL’s founder, was no exception.Kenji Ikemori began researching this issue owing to a frank and earnest skepticism toward why cosmetics intended to beautify the skin would cause skin to become rough. Based on his research, he discovered that preservatives and other additives were one such reason.Thinking he would make cosmetics without additives if these indeed were the root cause of the problem, Kenji Ikemori founded a cosmetics company with the aim of creating preservative-free products. Despite his endeavors, he soon discovered that completely removing preservatives was a challenge.The breakthrough in finding a solution to this predicament was a small vial of only 5 ml, unbefitting to cosmetics. The concept of adopting a vial size that could be fully used before the contents spoiled thereby enabled the creation of preservative-free cosmetics.Undertaking challenges by thinking beyond the conventional wisdom of the industry in order to eliminate the “negatives” of the world lies at the heart of FANCL.1980Kenji Ikemori established FANCL as a sole-proprietor cosmetics sales company. Launched mail-order sales of cosmetics1981Japan Fine Chemical Sales Corporation (currently FANCL Corporation) established1982Launched sales of the world’s first “Mutenkacosmetics” that do not contain any skin problem causing additivesA selection of the Company’sA selection of the Companyscosmetics at the time of its foundationEvolution in cosmetic lotionsTwenty-eight years ago, FANCL’s founder, Kenji Ikemori, held an acute sense of crisis regarding the increasingly imbalanced nature of nutrition in Japan in an age of satiation. Although health foods were an ideal solution for supplementing nutrition in order to protect the health of the populace in Japan, the health foods at the time were expensive and presented uncertainty in terms of safety.His sense of mission to change an industry that could only be considered abnormal, to protect the health of Japan, surged, and drove him to launch the Health Food Business.FANCL undertook every step of production in-house, from raw material supply to manufacturing, and led the industry in adopting aluminum pouches for the packaging. FANCL was also the first to call these health foods that could be consumed with peace of mind on a daily basis “supplements.”In order to protect the irreplaceable daily life that relies on being healthy, the challenge of the Supplement Business continues.Supplements at the start of online and catalogue salesPersonal ONE fully custom-made personal supplementsEA History of Eliminating the “Negatives”
元のページ ../index.html#6