P18P20IntroductionThe belief that the higher price, the better something is, which prevailed during Japan’s bubble economy years, held true for cosmetics as well at the time.Even so, many women were dissatisfied and anxious because expensive cosmetics could not be used regularly on a daily basis, while inexpensive cosmetics raised concerns about quality and were ingeneral quite unattractive.With a view toward eliminating these “negatives,” ATTENIR wasdeveloped as a refined cosmetic with the same quality as luxury brands, yet at a price that allows for regular, daily use.At the same time, energies have been directed toward thoroughly eliminating waste from the existing distribution system in order to offersuch products at an affordable price, full of the finest selected natural ural ingredients that lift the skin and spirits each time they are used.ed.By delivering its products directly to the customer, ATTEATTENIR realizes “high-quality, affordable, high fashion sense” cosmesmetics. Based on theaforementioned, the passionate support amoamong the continuouslygrowing number of customers is the a1999• Launched the Hatsuga genmai (germinated brown rice) business to support health in Japan right from the staple foods eaten every day• Launched distribution (wholesale) services2000Launched the Kale Juice business to eliminate vegetable deficiencies among consumers in a delicious manner and at a price that allows for easy and regular purchases2002Launched sales of cosmetics for the U.S. under the boscia brand nameBirth of ATTENIR05ATTENIR cosmetics at the time of the Company’s foundationManagementthe answer to ATTENIR’s challenge.2004•Opened a call center to help answer customers’ questions about interactions between FANCL supplements and drug medication•Opened the first store in mainland China in Shanghai2015Launched sales of products that comply with the system of Foods with Function Claims2016Launched sales of Beauty BOUQUET as a cosmetics brand for mature users aged 60 and aboveAttenir Dress liftaging care lineBusiness ModelSustainability2018Launched sales of supplements and ATTENIR cosmetics in China through cross-border e-commerce2019Entered into a capital and business alliance with Kirin Holdings Company, Limited2020Launched sales of Personal ONE fully custom-made personal supplements2021Launched the BRANCHIC prestige brandData SectionThe Challenge of Eliminating “Negatives” Latest Mutenka Cosmetics-Related InitiativesLatest Supplement-Related InitiativesWill Continue into the FutureP16Latest ATTENIR-Related InitiativesFuture
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