The vision behind our global business
Since 1996 when FANCL Group launched sales in Hong Kong, we have been expanding our business overseas, with a focus on Asia and North America.
Our aim is to help our customers lead beautiful, healthy and prosperous lives, not only in Japan, but across the world.
Global business expansion and strategy
The FANCL Group is expanding internationally under two brands: FANCL and Attenir. Our aim is to continue the proactive expansion of both brands across overseas markets, with the shared goal of becoming brands that are loved the world over.
Brands
FANCL Cosmetics
Areas of operation: Japan and Asia
We sell our products primarily in department stores and shopping centers in China and currently operate approximately 150 stores throughout Asia.
Main products
Packaging designs may differ by country.
FANCL Health foods
Areas of operation: Japan, Asia
In 2017, FANCL formed a sales agent agreement with China Sinopharm International (subsidiary of China's largest pharmacy China National Pharmaceutical Group Co., Ltd.), for the distribution of FANCL brand health foods, with operations currently focused on cross-border e-commerce sales. We remain committed to maintaining our position as the “No. 1 Japanese brand” in the Chinese domestic supplement market.
Features of the Chinese Market
China is contending with population aging similar to Japan. However, China faces a higher prevalence of lifestyle-related diseases than Japan, with one out of every two adults reported suffering from or at risk to develop one.
The Chinese government has launched the “Healthy China 2030※” initiative, aiming to promote healthier lifestyles, and declared that it will prioritize the prevention of lifestyle-related diseases.
Main products
In-market e-commerce sites
- Healthy China 2030
A national strategy launched by the Chinese government in 2016 aimed at improving the medical and sanitation system and health service system for all citizens by 2030, provide efficient medical and sanitation services, sports and health promotion services, and form a health industry system with a diversified and rational structure. By 2030, the government has set goals of achieving levels equivalent to high-income countries in key health indicators and extending life expectancy to 79 years.
Areas of operation: Japan, China, Taiwan
We operate primarily in China, guided by our mission of “creating a world free from anything that hinders the desire to be beautiful.”
Main products
