Consumer-oriented voluntary declaration | High-quality Product Manufacturing and Stable Supply | Sustainability

（1）Philosophy

Purpose

Eliminate the "Negatives" with a Sense of Justice

We create new markets and value, cultivate a corporate culture that resonates with society, and pursue true prosperity.

Vision

To be the most trusted brand that addresses consumers' unmet needs in beauty and health, and be the fastest-growing brand marketing company.

Values

"Can Achieve More"

The FANCL Group truly cares for people. We are committed to eliminating the "Negatives" faced by people around the world and to pursuing gentleness, safety, and assurance in everything we do.
By always putting ourselves in our customers' shoes, we place their happiness at the heart of every decision and action.

〈action guidelines 〉
Be Aspirational / Go to the "Gemba" / Act First, Learn Fast
Leap Beyond / Unite as One Team / Commit to Winning

（2）Initiative Policy

[1] Commitment of Top Management

Based on the FANCL Group philosophy, "By always putting ourselves in our customers' shoes, we place their happiness at the heart of every decision and action", all employees from the president downwards shall ensure that FANCL is managed in a manner that embodies this philosophy.

[2] Active Employee Initiatives (Fostering Employee Awareness and the Corporate Culture)

In order to manage the corporation based on the FANCL Group philosophy, all employees receive training on the philosophies to ensure that each and every employee is able to embody these philosophies.

[3] Coordinating the Sales Division and Quality Assurance, Customer Service, and Legal Divisions

We maintain a proprietary database of customer feedback, enabling all employees to access, aggregate, and analyze insights at any time, and reflect them in product development and promotional activities.

We have also established a CX Design Department to drive systems and initiatives that effectively respond to customer opinions and requests.

CX stands for Customer Experience.

In the Sales, Quality Assurance, Customer Service, and Legal Divisions, meetings are held regarding quality and safety, and information is shared periodically in collaboration.

From the perspective of consumer protection, with regards to unexpected risks, the president, who is the general supervisor based on the "Crisis Management Regulations", and the director in charge have promptly chosen a supervisor and created a company-wide committee for the creation of measures against risk and prevention of risk.

[4] Enhancing the Provision of Information to Consumers/Bi-directional Exchange of Information

Through various measures such as catalogues, FANCL website, beauty consultations by staff who have received specialized beauty training at FANCL College, supplement consultations with specialized staff such as registered dietitians and pharmacists, and through directly operated stores staffed by these specialized staff, we provides appropriate information to customers in a timely manner.
In addition, we have established a "Customer Perspective Committee" as a site for exchanging opinions with customers. Through various questionnaires and roundtable discussions, we have active discussions regarding FANCL products and services.

[5] Improvements/Development Based on Requests from Consumers/Society

FANCL strives to eliminate all the "negativities" in the world and pursue gentleness, safety, and assurance in all of our business activities. Constantly considering the customer's perspective, the happiness of our customers forms the basis of all that we do, as we improve and develop our products and services.

Against the backdrop of women's social advancement, FANCL introduced a progressive Designated Delivery Place service in 1997, ensuring customers receive their purchases whether at home or away.
Additionally, to enhance accessibility for the visually impaired and elderly, we offer the FANCL original "Touch Mark Seal," a sticker with raised bumps that allows products to be distinguished by touch.